Course Duration
4 Hours
Agile and Scrum
Authorized Training
Project and Programme Management
Course cost:
£666
Project and Programme Management Certification Overview
Understanding customers is more critical than ever in today’s data-rich environments. This ICAgile-accredited micro-credential helps learners apply AI tools to uncover customer behaviours, simulate feedback, and generate actionable insights. Participants will explore how generative AI can support profiling, pattern recognition, and strategic decision-making, while maintaining ethical standards and human oversight. The course focuses on responsible use of AI to enhance customer understanding and drive product and experience innovation.
Newto Training Reviews
What Our Happy Alumni Say About Us
I had absolutely no experience in this field, but Newto Training recognised my potential and supported me every step of the way. The real-life scenarios were invaluable in making me job-ready.
The tutors at Newto are consistently patient, clear and more than willing to help. I couldn't have asked for a better learning environment.
From day one I felt welcomed and supported. The live sessions were interactive and the resources well thought-out. I passed my exam on the first attempt thanks to them.
I was nervous about switching careers but the practical approach and continual 1-to-1 support gave me the confidence I needed to succeed."
The training material was excellent, and the instructors really brought the subject to life with hands-on lab work. I feel fully prepared for the workplace."
What impressed me most was the flexibility and responsiveness of the support team. Whenever I had a question, they were there even outside of normal hours.
The course structure was superb. A great mix of theory and practice delivered at a pace that made sense even for beginners. Highly recommended.
Switching into IT felt overwhelming, but Newto Training made the journey manageable and quite enjoyable. Their coaching style is top class.
I particularly appreciated the way complex topics were broken down into manageable chunks, and the tutor actively encouraged questions at every stage.
The live-taught interactive classes set Newto apart from other providers. It wasn't just video-based learning and the real engagement made all the difference.
The cyber course exceeded my expectations. They've been on hand for everything and are constantly in touch with me
The resources provided were spot on and the teaching style made everything easy to understand. I particularly appreciated the extra help offered when needed.
Enrolling with Newto was one of the best decisions I've made. The job-readiness focus, strong teaching and excellent support all stood out.
I completed my SQL course and now feel confident in my skills. The real-world examples and supportive tutors made it all click.
I've just passed my AZ-900 exam thanks to the support received from Ken in the boot camp and his exam preparation sessions.
I've gained a qualification and the confidence to use it in real-world scenarios.
Their commitment to student success is obvious from the personalised guidance to the quality of delivery. I'd recommend them without hesitation.
Every tutor I encountered was professional, encouraging and keen to see me succeed. That personal touch made a big difference.
I'm now in a role I once thought was out of reach, thank you to the all the team
The bootcamps were excellent, we were given practical projects to complete and I feel so much more confident with my coding skills
I had absolutely no experience in this field, but Newto Training recognised my potential and supported me every step of the way. The real-life scenarios were invaluable in making me job-ready.
The tutors at Newto are consistently patient, clear and more than willing to help. I couldn't have asked for a better learning environment.
From day one I felt welcomed and supported. The live sessions were interactive and the resources well thought-out. I passed my exam on the first attempt thanks to them.
I was nervous about switching careers but the practical approach and continual 1-to-1 support gave me the confidence I needed to succeed."
The training material was excellent, and the instructors really brought the subject to life with hands-on lab work. I feel fully prepared for the workplace."
What impressed me most was the flexibility and responsiveness of the support team. Whenever I had a question, they were there even outside of normal hours.
The course structure was superb. A great mix of theory and practice delivered at a pace that made sense even for beginners. Highly recommended.
Switching into IT felt overwhelming, but Newto Training made the journey manageable and quite enjoyable. Their coaching style is top class.
I particularly appreciated the way complex topics were broken down into manageable chunks, and the tutor actively encouraged questions at every stage.
The live-taught interactive classes set Newto apart from other providers. It wasn't just video-based learning and the real engagement made all the difference.
I had absolutely no experience in this field, but Newto Training recognised my potential and supported me every step of the way. The real-life scenarios were invaluable in making me job-ready.
The tutors at Newto are consistently patient, clear and more than willing to help. I couldn't have asked for a better learning environment.
From day one I felt welcomed and supported. The live sessions were interactive and the resources well thought-out. I passed my exam on the first attempt thanks to them.
I was nervous about switching careers but the practical approach and continual 1-to-1 support gave me the confidence I needed to succeed."
The training material was excellent, and the instructors really brought the subject to life with hands-on lab work. I feel fully prepared for the workplace."
What impressed me most was the flexibility and responsiveness of the support team. Whenever I had a question, they were there even outside of normal hours.
The course structure was superb. A great mix of theory and practice delivered at a pace that made sense even for beginners. Highly recommended.
Switching into IT felt overwhelming, but Newto Training made the journey manageable and quite enjoyable. Their coaching style is top class.
I particularly appreciated the way complex topics were broken down into manageable chunks, and the tutor actively encouraged questions at every stage.
The live-taught interactive classes set Newto apart from other providers. It wasn't just video-based learning and the real engagement made all the difference.
The cyber course exceeded my expectations. They've been on hand for everything and are constantly in touch with me
The resources provided were spot on and the teaching style made everything easy to understand. I particularly appreciated the extra help offered when needed.
Enrolling with Newto was one of the best decisions I've made. The job-readiness focus, strong teaching and excellent support all stood out.
I completed my SQL course and now feel confident in my skills. The real-world examples and supportive tutors made it all click.
I've just passed my AZ-900 exam thanks to the support received from Ken in the boot camp and his exam preparation sessions.
I've gained a qualification and the confidence to use it in real-world scenarios.
Their commitment to student success is obvious from the personalised guidance to the quality of delivery. I'd recommend them without hesitation.
Every tutor I encountered was professional, encouraging and keen to see me succeed. That personal touch made a big difference.
I'm now in a role I once thought was out of reach, thank you to the all the team
The bootcamps were excellent, we were given practical projects to complete and I feel so much more confident with my coding skills
The cyber course exceeded my expectations. They've been on hand for everything and are constantly in touch with me
The resources provided were spot on and the teaching style made everything easy to understand. I particularly appreciated the extra help offered when needed.
Enrolling with Newto was one of the best decisions I've made. The job-readiness focus, strong teaching and excellent support all stood out.
I completed my SQL course and now feel confident in my skills. The real-world examples and supportive tutors made it all click.
I've just passed my AZ-900 exam thanks to the support received from Ken in the boot camp and his exam preparation sessions.
I've gained a qualification and the confidence to use it in real-world scenarios.
Their commitment to student success is obvious from the personalised guidance to the quality of delivery. I'd recommend them without hesitation.
Every tutor I encountered was professional, encouraging and keen to see me succeed. That personal touch made a big difference.
I'm now in a role I once thought was out of reach, thank you to the all the team
The bootcamps were excellent, we were given practical projects to complete and I feel so much more confident with my coding skills
Prerequisites
Learners should have:
- Completed Foundations of AI (ICAgile ICP-FAI), or have equivalent knowledge of generative AI tools and capabilities.
Target audience
This course is ideal for:
- Product managers, designers, analysts, marketers, and leaders seeking deeper customer insight
- Professionals aiming to improve customer experience and strategy through AI
- Teams working in customer-centric environments where data-driven decisions matter
Learning Objectives
By the end of the course, participants will be able to:
- Generate and analyse AI-driven customer profiles, identifying risks and opportunities
- Apply AI techniques to uncover behaviours and validate relevance
- Design and simulate customer feedback collection using generative tools
- Use insights to inform product development, customer interactions, and strategic planning
- Evaluate ethical implications of AI in profiling and decision-making
ICAgile AI for Customer Insights Micro-credential Course Content
Introduction: why AI for customer insights
- The role of AI in modern customer understanding
- Opportunities and challenges in AI-assisted insight generation
Customer profiling: opportunities and risks
- Techniques for building AI-generated profiles
- Bias, privacy, and ethical considerations in profiling
Uncovering behaviours with AI techniques
- Identifying patterns and behavioural signals
- Validating relevance and segmenting audiences
Designing and simulating feedback collection
- Using AI to model customer responses
- Creating feedback loops and testing assumptions
Applying insights to strategy and customer experience
- Translating insights into product and service improvements
- Aligning findings with business goals and customer needs
Ethics and responsible AI use
- Transparency, fairness, and human oversight
- Case studies on ethical AI in customer contexts
Exams and assessments
Participants will be assessed through:
- Practical exercises and scenario-based activities
- Application of AI tools in customer insight case studies
- Completion of the course earns the ICAgile AI for Customer Insights badge (micro-credential)
Hands-on learning
The course includes:
- Guided walkthroughs of AI tools for profiling, behaviour analysis, and feedback simulation
- Real-world customer insight scenarios and group exercises
- Instructor-led sessions to refine strategic thinking and ethical awareness
ICAgile AI for Customer Insights Micro-credential Dates
Next 1 available training dates for this course
Advance Your Career with ICAgile AI for Customer Insights Micro-credential
Gain the skills you need to succeed. Enrol in ICAgile AI for Customer Insights Micro-credential with Newto Training today.