Course Duration
1 Day
Agile and Scrum
Authorized Training
Project and Programme Management
Course cost:
was £1,495
£1,466
Project and Programme Management Certification Overview
This course equips sales professionals with agile methods to enhance deal flow, customer engagement, and adaptability in evolving sales cycles. Participants learn how to apply agility to sales planning, territory management, forecasting, and pipeline health. Through real‑world scenarios and collaborative exercises, learners will adopt agile mindsets and practices to increase sales effectiveness. This live course is delivered by Scrum Alliance‑accredited trainers and awards a digital micro credential.
Key focus areas include the agile sales process, backlog-driven opportunity management, iterative forecasting, rapid feedback loops, and cross‑functional collaboration.
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Prerequisites
There are no formal prerequisites are required for this course. Familiarity with basic sales concepts or agile principles (Scrum, Kanban) is recommended to maximise cohesion.
Target Audience
This course is designed for:
- Sales managers, account executives and sales teams
- Sales enablement and operations professionals
- Leaders and managers in customer‑facing roles
- Organisations aiming to apply agile ways of working to commercial activities
Learning Objectives
By the end of this course, learners will be able to:
- Describe the benefits of applying agile principles to sales operations
- Map traditional sales processes into iterative, backlog‑driven workflows
- Use agile tools such as visual boards, sprints, and retrospectives to manage pipelines
- Forecast effectively using empirical data and short cycle reviews
- Conduct regular feedback loops with customers and internal stakeholders
- Collaborate across functions (marketing, product, support) with agile rituals
- Identify and mitigate common anti‑patterns in agile sales adoption
Scrum Alliance Agile in Sales Micro-Credential Course Content
Introduction to agile sales
- why agility matters in modern sales environments
- comparing traditional and agile sales models
Understanding sales flow
- visualising pipeline as backlog
- managing sales stages with iteration
Sprints and forecasting
- running sales sprints or cycles
- forecasting based on sprint outcomes, data and velocity
Feedback and adaptation
- conducting weekly or bi‑weekly sales reviews
- rapid “inspect and adapt” learning from wins and losses
Collaboration and stakeholder alignment
- involving marketing, product and customer success in agile sales activities
- cross‑functional stand‑ups and demo sessions
Tooling and metrics
- utilising boards, CRM tools or simple task walls
- tracking metrics: win rate, cycle time, pipeline coverage
Avoiding anti‑patterns in sales agility
- common pitfalls: over‑planning, lack of customer feedback, rigid hierarchies
- techniques to maintain flexibility and customer focus
Scaling agile sales
- applying agile across teams and territories
- aligning sales agility with wider commercial and delivery strategies
Exams and Assessments
There are no formal exams for this micro-credential. Participants demonstrate proficiency through guided exercises, real‑world scenario discussion, and application of agile sales techniques.
Hands-On Learning
- Live, instructor‑led sessions with certified Scrum Alliance trainers
- Collaborative workshops using real‑life sales scenarios
- Templates and visual tools for immediate use (e.g., board templates, cycle trackers)
- Group retrospectives and peer feedback on agile sales approaches
Scrum Alliance Agile in Sales Micro-Credential Dates
Next 2 available training dates for this course
Advance Your Career with Scrum Alliance Agile in Sales Micro-Credential
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