Course Duration
2 Days

APMG
Authorized Training

ITIL and Service Management

Course cost:
was £1,425
£1,326

ITIL and Service Management Certification Overview

This two-day course builds on foundational experience management concepts and equips practitioners with the skills and methodologies required to design, implement, and manage Experience Level Agreements (XLAs) in real-world environments. It covers the operationalisation of XLAs, experience data collection and analysis, and the establishment and role of the Experience Management Office (XMO).

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Prerequisites

Successful completion of the Experience Foundation (or equivalent understanding of XLA/experience management fundamentals).

Target audience

Professionals responsible for shaping, implementing or improving customer or employee experience within their organisation — especially those who will design XLAs, manage experience data, or operate an XMO.

Learning Objectives

By the end of the course, participants will be able to:

  • Understand the practicalities of implementing XLAs in operational environments
  • Apply the XLA Design methodology to create effective XLAs
  • Collect, analyse, and interpret experience data to monitor and improve experience outcomes
  • Define the role and scope of an Experience Management Office (XMO) and how it supports organisational experience goals
  • Manage and improve customer and employee experiences using structured, data driven techniques
  • Recognise and address challenges inherent in real-world XLA implementation

Experience Practitioner Course Content

Recap of Experience concepts and background

  • Review of foundational XLA and experience management terminology
  • Understanding the transition from SLAs to XLAs
  • Overview of the Experience Management Framework

Designing XLAs for real-world use

  • Introduction to XLA design models and approaches
  • Identifying key experience data: what to collect, where and how
  • Workshop: data collection and analysis techniques for ongoing experience management

Experience Management Office (XMO) introduction

  • Defining the role, structure and scope of an XMO
  • Operational considerations for implementing an XMO
  • Workshop: designing an XMO for participant organisations

Science of experience & measurement

  • Experience metrics and measurement techniques
  • Interactive demo: simulated XMO dashboard for monitoring experience data
  • Practical exercise: interpretation of statistical and experience data

Creating and integrating XLAs

  • Steps to design XLAs suitable for formal contract or organisational use
  • Overview of automated tools to support XLA deployment and monitoring
  • Practical: tool based XLA design and implementation planning

The art of experience interpretation

  • Scenario based exercises: acting as “experience detectives” to identify root causes of experience issues
  • Techniques for data interpretation, hypothesis formulation, and issue resolution
  • Group discussion: orchestrating the overall experience ecosystem from internal and external perspectives

Group work and peer sharing

  • Sharing real-world experience management challenges and lessons learned
  • Discussion of XLA and XMO operational scenarios and best practices

Exams and assessments

  • 2 hour, multiple choice exam (online, voucher included)
  • Pass mark: 67%
  • Exam format designed to validate understanding and practical readiness for XLA implementation

Hands-on learning

Participants will engage in:

  • Interactive workshops and exercises for data collection and analysis
  • Scenario workshops to design and implement XLAs and plan for XMO setup
  • Dashboard simulations and statistical interpretation tasks
  • Case study work and group discussions exploring real-world experience issues and solutions
  • Peer collaboration and feedback loops to tailor XLA strategies to their organisations

Experience Practitioner Dates

Next 2 available training dates for this course

OFFER!

VIRTUAL

QA On-Line Virtual Centre
2 DAYS | ALL DAY
Tue 21 Apr 2026
AVAILABLE
was £1,425
£1,326
BOOK NOW
OFFER!

VIRTUAL

QA On-Line Virtual Centre
2 DAYS | ALL DAY
Tue 13 Oct 2026
AVAILABLE
was £1,425
£1,326
BOOK NOW

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