Course Duration
2 Days
APMG
Authorized Training
ITIL and Service Management
Course cost:
was £1,425
£1,326
ITIL and Service Management Certification Overview
This two-day course builds on foundational experience management concepts and equips practitioners with the skills and methodologies required to design, implement, and manage Experience Level Agreements (XLAs) in real-world environments. It covers the operationalisation of XLAs, experience data collection and analysis, and the establishment and role of the Experience Management Office (XMO).
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Prerequisites
Successful completion of the Experience Foundation (or equivalent understanding of XLA/experience management fundamentals).
Target audience
Professionals responsible for shaping, implementing or improving customer or employee experience within their organisation — especially those who will design XLAs, manage experience data, or operate an XMO.
Learning Objectives
By the end of the course, participants will be able to:
- Understand the practicalities of implementing XLAs in operational environments
- Apply the XLA Design methodology to create effective XLAs
- Collect, analyse, and interpret experience data to monitor and improve experience outcomes
- Define the role and scope of an Experience Management Office (XMO) and how it supports organisational experience goals
- Manage and improve customer and employee experiences using structured, data driven techniques
- Recognise and address challenges inherent in real-world XLA implementation
Experience Practitioner Course Content
Recap of Experience concepts and background
- Review of foundational XLA and experience management terminology
- Understanding the transition from SLAs to XLAs
- Overview of the Experience Management Framework
Designing XLAs for real-world use
- Introduction to XLA design models and approaches
- Identifying key experience data: what to collect, where and how
- Workshop: data collection and analysis techniques for ongoing experience management
Experience Management Office (XMO) introduction
- Defining the role, structure and scope of an XMO
- Operational considerations for implementing an XMO
- Workshop: designing an XMO for participant organisations
Science of experience & measurement
- Experience metrics and measurement techniques
- Interactive demo: simulated XMO dashboard for monitoring experience data
- Practical exercise: interpretation of statistical and experience data
Creating and integrating XLAs
- Steps to design XLAs suitable for formal contract or organisational use
- Overview of automated tools to support XLA deployment and monitoring
- Practical: tool based XLA design and implementation planning
The art of experience interpretation
- Scenario based exercises: acting as “experience detectives” to identify root causes of experience issues
- Techniques for data interpretation, hypothesis formulation, and issue resolution
- Group discussion: orchestrating the overall experience ecosystem from internal and external perspectives
Group work and peer sharing
- Sharing real-world experience management challenges and lessons learned
- Discussion of XLA and XMO operational scenarios and best practices
Exams and assessments
- 2 hour, multiple choice exam (online, voucher included)
- Pass mark: 67%
- Exam format designed to validate understanding and practical readiness for XLA implementation
Hands-on learning
Participants will engage in:
- Interactive workshops and exercises for data collection and analysis
- Scenario workshops to design and implement XLAs and plan for XMO setup
- Dashboard simulations and statistical interpretation tasks
- Case study work and group discussions exploring real-world experience issues and solutions
- Peer collaboration and feedback loops to tailor XLA strategies to their organisations
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